On December 26th, reporters learned that during the upcoming New Year’s Day holiday, Luoyang Longmen Tourism Group will launch a major promotion – the Longmen Market · Gathering for the New Year 88% Discount Campaign to boost consumption. This event will create a one-stop consumption experience integrating shopping, food, culture, and interaction, allowing tourists and citizens to enjoy discounts and fun in the ancient Longmen Street, and injecting strong momentum into the New Year’s consumption market.
This New Year’s Day consumption promotion event aims to boost the consumption momentum of the scenic area in the new year through the model of “discounts and benefits + cultural empowerment”, unite merchants to offer benefits to consumers, create a warm and distinctive consumption scene, and promote the deep integration of “commerce, tourism and culture”.
The event is held from December 27, 2025 to January 3, 2026, covering all core merchants in Longmen Ancient Street. Tourists and citizens can enjoy an exclusive 12% discount (except for some categories) when making purchases at participating merchants in various sectors such as dining and accommodation, cultural and creative handicrafts, trendy retail, and technology experiences. From intangible cultural heritage snacks, high-end homestays to creative cultural and creative products and trendy goods, it fully meets the diverse consumption needs.
A responsible person from Luoyang Longmen Tourism Group stated that Longmen Market will continue to focus on consumer demands, launch more distinctive theme activities, enrich consumption supplies and optimize consumption experiences, making Longmen Market a gathering place for urban vitality and a release ground for consumption energy.
（Reporter Meng Shan, Correspondent Zhang Qian）
