On the evening of the May 7th, the market on the south side square of Kaiyuan Lake in Luolong District, Luoyang was ablaze with lights and filled with continuous music. The dazzling array of goods and the mouth-watering delicacies attracted tourists from all directions to gather here.
Since the beginning of this year, the area around Kaiyuan Lake has focused on night-time consumption, organizing markets at Zhengda Square, Quanshun Shopping Mall, Baolong Square and other places. These markets feature a variety of products such as local delicacies, handcrafted cultural and creative items, and souvenirs with local characteristics, deeply integrating local culture with the night-time consumption experience. In addition, the area has held a series of events including rock and pop music nights, concerts, and the “National Beauty and Fragrant Clothes” Peony Fashion Design Show. It has also set up special zones for experiencing traditional cultural activities such as makeup and hair styling, ancient-style archery, Song Dynasty tea-making, elegant music performances, paper-cutting and Han-style stone rubbing, and archery demonstrations, allowing tourists to immerse themselves in traditional culture and stimulate cultural consumption.
Subsequently, Luoyang City will promote the in-depth integration of commerce, culture, tourism and sports through “fusing business forms”, connect the “one-stop” cultural experience consumption chain including performances, bookstores, art galleries, theaters, catering and accommodation, activate the vitality of the night economy, and create more diverse new consumption scenarios.
(Reporter: Jia zhen Intern: Zhang zhihui)
